You’ve probably come across the term “buy online, pickup in-store” (BOPIS), or click and collect, but implementing this order fulfillment method in your retail store might seem daunting. Fortunately, with Shopify, setting up local pickup is straightforward. In just a few steps, you can offer BOPIS as a delivery option on your ecommerce checkout page. But before diving in, it’s…
Defining and Measuring Value in Business Marketing What exactly constitutes value, and can it be quantified? The true worth of products and services to customers is a question that eludes many suppliers in business markets. Yet, in an era where customers, particularly those driven by cost efficiencies, seek to maximize profits through smart purchasing decisions, understanding the value proposition has…
